3^rd March is the 9^th“World Wildlife Day”, with Chinese theme of “Pay attention to the protection of flagship species and promote the construction of beautiful China”.  In order to improve the people's understanding of wild animals and plants in camel town Alxa, so as to protect the local ecosystem and promote the construction of a beautiful China, Alxa DUGGp Administration, together with Forestry and Grassland Bureau of Alxa League and Administration of Helan Mountain National Nature Reserve, carried out a publicity campaign in Xinshiji Square on 4^th March.

In Alxa DUGGp, there has been a new section - Alxa Wildlife Conserve Center started operation, which mainly focus on nature reserve and wildlife protection and conservation, as well as promoting protection awareness to general public.  The publicity campaign this time was a chance to spread such awareness to local residents, consciously caring for wild animals and plants, further enhanced the understanding of the broad masses that protecting wild animals and plants is to protect ourselves, created a strong atmosphere for the whole people to protect wild animals and plants.