On April 10th and 12th, two consecutive episodes of the "Hot Air Hotline" program on Alxa Broadcasting Station featured a special focus on the "Alxa Desert Global Geopark ." Deputy Director Humujiletu of the Alxa Desert Global Geopark Administration was invited as a guest in the live studio, providing an extensive overview on the development and construction of the Alxa Desert Global Geopark to the audience.

During the program, Mr. Humujiletu answered in detail the questions the public raised, such as what is the UNESCO Global Geopark, what’s the responsibilities of a Geopark, which significant geological heritage sites in Alxa are of international importance, and how to protect geological heritage. He pointed out that for a better understanding, and strengthen the protection of geological heritage in the territory, Alxa Desert Global Geoparkhas cooperated with China University of Geosciences (Beijing) to conduct a three-year regional geological heritage survey, fully tap into geological heritage resources to provide resources and materials for better study tours and popular science education,. This has led to numerous scientific research and popular science achievements, such as scientifically designing tourism study tours, compiling a series of popular science literature, establishing university research bases, building Alxa Desert Geological Museum, exhibition halls for popular science, and conducting lectures on popular science. He emphasized that popular science materials should be derived from scientific research results, and popular science should speak facts.  Therefore, we should thoroughly understand our resources and comprehensively conduct geological heritage surveys, better protecting and utilizing the geological heritage resources of our region. In order to fully leverage the international brand of the Global Geopark, Alxa Desert Global Geopark has been working with local partners such as sand industries, communities, and tourism companies for internal cooperation and construction, and has been promoting Alxa Desert Global Geopark's "gold-plated brand" with domestic and international other Global Geoparks for external promotion. This has helped to drive rural revitalization, actively serving the local economic development, and contributing the power of the Global Geopark .

This Hot Air Hotline live broadcast program has provided the general public with a deeper understanding of Alxa Desert UGGp’s operations and initiatives. It has significantly increased public awareness. In recent years, to enhance the public's understanding of Alxa geoheritage and cultural heritage, ecosystem, and the value of respecting the earth and achieving harmony between humanity and nature, the Alxa Desert UGGp Administration has made full use of various promotional opportunities, energetically promoting geopark activities and geoscience popular education to the entire society.

For the future, the Alxa Desert UGGp Administration will actively seek out public sentiment through various channels and media, genuinely strengthen service awareness, capacity building abilities and high-quality development of the geopark.