Each "National Day" public holiday in China, has been one of the biggest holiday, especially it is the tourism peak season in Alxa DUGGp.  In order to enhance brand effect of ADUGGp to serve the local economic development, ADUGGp take various measures such as renovation and enrich content of advertising board, add geopark logos, enhancing the visibility of geopark, adervitising on Inter-city Expressway, carrying out geopark publicity and promotion in big events in Alxa UGGp.  So that tourists and local people will have better understanding of Global Geopark.

Moreover, to make every effort to boost the growth of tourism related enterprises, area of agricultural and pastoral tourism, to do a good job of visitors service for tourism enterprises, to highlight the brand effect of the geopark, to help the local tourism economic and social development, and to ensure that the tourism industry of Alxa is in a stable development status.

Next, Alxa DUGGp will keep its original mind and mission including the geoheritage conservation and natural environment protection, earth science popularization, tourism development, and to promote sustainable economic and social development in the territory.  Meanwhile, building or maintaining infrastructure, as well as having closed cooperation with geopark partners, strengthen scientific research and popular science education levels, promoting tourism driven local sustainable development in a "eco-friendly way”.