On August 6, the 1st-round Tour Guide Competition - "Let Me Tell You the Beautiful Ejin" was successfully concluded, which sponsored by Administration for Alxa Desert UNESCO Global Geopark (Ejin Branch), the Publicity Department of Ejin Banner, Ejina Banner Internet Information Office, and Ejin Banner Environmental Protection Bureau.

There were total of 96 contestants participated in the competition, including 27 from public organizations group, 16 from general public group and 53 from student group.  The top 15 entries of each group were evaluated by judges, and will go to next round of evaluation by public.  The publicity and broadcasting channels, such as Ejin Official website, Wechat and Weibo, were open to public as well as online voting site for a week, then the top 10 of each group will enter into the final competition.