The Asia -Pacific Business School Desert Challenge is the top business school outdoor competition in the Asia Pacific region. It has been successfully held for seven consecutive years, since 2012, in Tengger Desert of Alxa DUGGp with more than 90 participating colleges, and more than 10,000 MBA students as participator in the event.  The brand influence of the event has been raising year by year, and has developed into the highest scale and most influential event in China's business schools.  

The 8th Asia-Pacific Business School Desert Challenge is going to be held from April 27 to April 30, 2019 in Tengger Desert, Alxa Desert UNESCO Global Geopark.  There will be more than 3,000 MBA students from over 100 top business schools of China (including Hong Kong, Macao and Taiwan), Singapore, the United Kingdom, Australia, North America and other countries and regions taking the challenge.

The Administration for Alxa Desert UNESCO Global Geopark as the management body of ADUGGp, take the advantage of the vigorous development of this event actively promote geopark concepts and further expanding the influence and popularity of the Alxa Desert UNESCO Global Geopark.